The fields of management, business, and marketing have experienced a profound transformation in the wake of the global pandemic. Organizations have had to reassess and adapt their strategies to align with the “new normal.” Effective management approaches are now critical as firms navigate unprecedented challenges. Businesses are prioritizing remote communication, adopting agile and adaptive methodologies, and leveraging technology to streamline operations.

This Managing Organizations: Basic Principles and Approaches 3rd Edition book is intended for university-level teaching and offers a fundamental understanding of management science. Divided into ten chapters, this book delves into foundations of management, the role of leadership in management, organizational culture, innovation, marketing management, human resource management, information technology management, ethics, corporate social responsibility, as well as business research theory. Hopefully, this book is useful and applicable to readers in general.

2026000285sya

658.1 SYA m

Perpustakaan Sekolah Pascasarjana UNJ

Available