APA Style

KIM, W. Chan, Mauborgne, Renee. (2015). Blue Ocean Strategy : How to Make Uncontested Market Space and Make the Competition Irrelevant . Massachusetts: Harvard Business School.

Chicago Style

KIM, W. Chan, Mauborgne, Renee. Blue Ocean Strategy : How to Make Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business School, 2015. Text.

MLA Style

KIM, W. Chan, Mauborgne, Renee. Blue Ocean Strategy : How to Make Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business School, 2015. Text.

Turabian Style

KIM, W. Chan, Mauborgne, Renee. Blue Ocean Strategy : How to Make Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business School, 2015. Print.