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Strategic Management



Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.


Availability

2018012713rot658.401 ROT sPerpustakaan Pascasarjana UNJAvailable
2018010328rot658.401 ROT sPerpustakaan Pascasarjana UNJAvailable

Detail Information

Series Title
-
Call Number
658.401 ROT s
Publisher McGraw-Hill Education : New York.,
Collation
xxv, 526 hlm., lamp. : ilus. ; 25,5 cm.
Language
English
ISBN/ISSN
978-1-259-25549-6
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Edisi ke- 3
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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