Concept in Strategic Management and Business Policy : globalization, innovation an sustainability

Wheelen, Thomas L - Personal Name
Hoffman, Alan N. - Personal Name
Bamford, Charles E. - Personal Name
hunger - Personal Name

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy.

201812122whe 658.401 2 WHE c Perpustakaan Pascasarjana UNJ Available

Series Title

Call Number

658.401 2 WHE c

Publisher

Pearson Education Limited : United kingdoms., 2018

Collation

432 hlm. : ilus. ; 25 cm.

Language

English

ISBN/ISSN

978-1-292-22729-0

Classification

NONE

Content Type

Media Type

Carrier Type

Edition

Edisi ke -15

Subject(s)

Specific Detail Info

Statement of Responsibility

No other version available

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