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Events Management : Principles and Practice



vents Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.



International case studies covering all manner of events are used throughout and include:



* The impact of the London 2012 and Rio 2016 Olympic Games

* Van Gogh Augmented Reality in Nuenen

* Sands EXPO and Convention Center, Las Vegas

* Glastonbury Music Festival

* Lame Horse Night Club, Russia

* The Leeds Caribbean Festival


Suitable for Events Management students at Undergraduate and Postgraduate level.


Availability

2018011394raj658.81 RAJ ePerpustakaan Pascasarjana UNJAvailable
2018011395raj658.81 RAJ ePerpustakaan Pascasarjana UNJAvailable

Detail Information

Series Title
-
Call Number
658.81 RAJ e
Publisher sage publications : London.,
Collation
vi, 436 hlm. : ilus. ; 23,5 cm.
Language
English
ISBN/ISSN
978-1-4739-4828-0
Classification
658.81
Content Type
-
Media Type
-
Carrier Type
-
Edition
Edisi ke- 3
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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