The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it.



You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.



Using the research-based, scientifically-grounded Bates Executive Presence Index-Bates ExPI (TM)-you can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can:



* Develop your presence in and out of the boardroom

* Engage, inspire, align, and move others to act and succeed

* Strengthen teams, drive change, and lead with incredible confidence

* Make a real and lasting impact on your company, your career, and your life