The Complete Idiot's Guide (R) to Social Media Marketing, Second Edition will help anyone with a product, service, or business (of any size) to take advantage of this vehicle, which is reshaping the face of marketing.

Covering all the most influential social media including Facebook, LinkedIn, Twitter, and YouTube, this guide provides step-by-step directions on how to create compelling content, optimise searchability and decide which combination of social media channels works best for your product or service. With clear, concise explanations, you'll learn how to target and tailor advertising to a particular group and determine which sites help you connect with customers in the most effective way.

Get ahead of the competition with The Complete Idiot's Guide (R) to Social Media Marketing, Second Edition.