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A Designer's Research Manual: succed in design by knowing your clients + understanding what they really need
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:
Over 25 proven research strategies and tactics
Added content about planning research, analyzing results, and integrating research into the design process
Suggestions for scaling research for any project, timeline, or budget
All new in-depth case studies from industry leaders, outlining strategy and impact
Updated images, illustrations, and visualizations
Quick Tips for rapid integration of research concepts into your practice
Availability
2018013714ogr | 650.07 OGR d | Perpustakaan Pascasarjana UNJ | Available |
2018014200ogr | 650.07 OGR d | Perpustakaan Pascasarjana UNJ | Available |
Detail Information
Series Title |
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Call Number |
650.07 OGR d
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Publisher | Rockport Publishers : USA., 2017 |
Collation |
208 hlm. : ilus. ; 25 cm.
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Language |
English
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ISBN/ISSN |
978-1-63159-262-1
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Classification |
650.07 OGR d
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
Edisi ke- 2
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Subject(s) |
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Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available