For a course serving prospective and in-service early childhood program administrators This text provides specific guidance on planning for, implementing, marketing, and evaluating programs serving children from birth through school age. Designed to be useful for all early childhood administrators, this text includes a balance of research-based statements, implementation strategies, and resources to prompt further investigation. It aids in the initial planning of early childhood programs and is a source of helpful information after programs are under way. The purpose of this text will be realized when the student makes wiser judgments about planning and administering early childhood programs.