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Competitive Advantage
"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
Availability
2022018408por | 685 POR c | Perpustakaan Pascasarjana UNJ | Available |
Detail Information
Series Title |
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Call Number |
685 POR c
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Publisher | The Free Press : New York., 1985 |
Collation |
xviii, 557 hlm. : ilus. ; 24 cm.
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Language |
English
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ISBN/ISSN |
0-02-925090-0
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Classification |
NONE
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
Cetakan ke- 1
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Subject(s) |
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Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available